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Adidas AG is a worldwide partnership, established and headquartered in Herzogenaurach, Germany, that plans and produces shoes, attire and embellishments. It is the biggest sportswear maker in Europe, and the second biggest on the planet, after Nike. It is the holding organization for the Adidas Group, which comprises of the Reebok sportswear organization, TaylorMade golf organization (counting Ashworth), Runtastic, an Austrian wellness innovation organization and 8.33% of German football club Bayern Munich. Adidas’ income for 2016 was recorded at €19.29 billion.

The organization was begun by Adolf Dassler in his mom’s home; he was joined by his senior sibling Rudolf in 1924 under the name Dassler Brothers Shoe Factory. Dassler aided the improvement of spiked running shoes (spikes) for various athletic occasions. To upgrade the nature of spiked athletic footwear, he progressed from a past model of substantial metal spikes to using canvas and elastic. Dassler convinced U.S. sprinter Jesse Owens to utilize his handcrafted spikes at the 1936 Summer Olympics. In 1949, after a breakdown in the connection between the siblings, Adolf made Adidas, and Rudolf set up Puma, which turned into Adidas’ business rival.

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